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When do you start planning your Christmas? Where do you start? With the menu? The gifts? Decorations? The guest list?
At Provincial our Christmas planning starts in February each year when our clever Purchasing team and in-house designers start working on the concepts for the October launch of Christmas in all our stores and online. They work feverishly, designing, refining, and sampling products until they are 100% happy with their creative endeavours.
This year they have again created three beautiful and very different stories – Woodland, Carnival, and Tropez – now it’s up to you to choose which one will suit your Christmas. Once you see them, you’ll understand why they have these names.
Woodland
Colours: Fern Green, Navy, Shadow, Metallic Gold
Our Woodland Christmas collection is sophisticated and moody, incorporating luxurious hues of green, navy and gold. They’re classic colours woven into a beautiful story with contemporary patterns and decorations.
Tropez
Colours: Ruby Red, White, Sky Blue
Our Tropez Christmas range is very festive with traditional red, white and a blue the colour of the Australian summer sky. It’s colourful and carefree with a beachy feel that’s perfect for both coastal and city celebrations.
Carnival
Colours: Ruby Red, Fern Green, White, Quartz Pink
There’s nothing quite as traditional as the colours of red, green and white for Christmas and this year we’ve given it an unexpected twist with a touch of pretty quartz pink. We’ve named this theme Carnival, and the colours are just made for a celebration.
The excitement continues as Christmas photoshoots and catalogues are planned to showcase each story and the products start to arrive at our warehouse for distribution to our stores. The Visual Merchandising team then takes over in the stores to make sure all the Christmas products are displayed beautifully for you, to make your selections. It’s a hectic time of the year, with involvement from everyone at Provincial.
There’s an extensive range of baubles, wreaths, garlands, candles, wrapping paper, ribbons, paper napkins and a whole lot more - in each of the themes. Oh, and let’s not forget our famous Christmas bonbons – they’re one of the first items to sell out each year.
It’s easy to plan your Christmas following one of the themes but the careful repetition of some of the colours between the stories even allows you to create your very own Christmas story.
